Becoming bigger and more prolific on the Internet
is quite a daunting task. Anybody who is experienced with driving traffic
towards a website will know just how difficult it is. This difficulty may lead
some people into a fearful mindset when it comes to increasing the scope, pull
and range of your website and online marketing. A bigger online marketing
campaign will also mean a bigger expense, so before you embark on your quest to
be the best, you need to ensure you have the money to back it up. A sudden burst
of saturation marketing may not bring immediate results, which means you may
have to pump a lot of money into the project, over an extended period of time.
If you are not willing to make such a commitment, then that is the first “fear”
you will need to conquer.
Plan
Planning is the first step to avoiding failure.
If your plan is detailed enough then it will also alleviate any fears you have
of carrying out the plan. Many tasks in life can be daunting, but when they are
laid bare and broken down into baby-steps (so to speak) they do not seem so
scary. Only by planning is an Internet marketer going to avoid failure and
achieve success comparable to the big boys in the industry. Planning will also
help the Internet marketer set budgets, goals and key KPIs.
Budget
Create a budget and stick to it. Not only is this
good practice for any sort of venture, it also acts as a safety net, both
financially and psychologically. A person is able to face a project with more
confidence, if he or she is sure of its financial stability. Money is one of
life’s biggest confidence shakers. If you are able to create a budget and stick
to it, you will see how easy the rest of your tasks become, and you will gain
confidence because of it.
Start small
and make it scalable
Making your business, online venture or marketing
efforts bigger is not something you can achieve in one foul swoop. It takes
time and growth. That is why it is always better to start off small and scale
up your business in stages. Starting small is not very daunting at all, and
even the most timid people are able to handle starting small. Every time you
feel another burst of confidence, you can scale up your business or marketing
efforts a little more. That way your confidence will increase at the same rate as
your business or marketing efforts do.
Test every
move you make before you leap
Many people fear the unknown, and the route of
your fear of expansion may come from not knowing what the future holds. A good
way to alleviate this fear is to test as often as possible. For example if you
are looking into creating a large email campaign, you can test it first by
sending out small sample emails. If you are looking to expand your product
lines, you can create min campaigns for the new products and see how well they
are received, before dedicating more time and money to their introduction.
Use trial
and error to configure your marketing methods
This is the only way to ensure that your
marketing efforts are going to give you a return on your investment. Run small and
cheap test runs, prior to using bigger marketing methods. That way you will be
better able to judge the return on investment that you can expect from your
efforts.
Do not copy
the big boys
They use marketing methods that are time tested,
researched and that have many different angles that you cannot perceive
(because you are not them). They also have a far bigger budget and more
expertise than you do. Do not try to compete with the big boys and don’t try to
counter advertise, or try to put them out of business in an “art of war”
fashion.
Author
bio: Korah Morrison is a specialist of context advertising, social marketing and copywriter on EssayWritingServices.com and writes articles
on various topics that deal with internet marketing, web design, branding and
business promotion in the internet.
