Most people claim that fashion just like music originated from the African continent. Fashion is a daily topic in almost every part of the world and it is rapidly developing. But this is not the case in Africa.
Yes, there are internationally know fashion designers from Africa with the potential to be ranked amongst the worlds top ranking designers but to some this is just a dream. For fashion designers like Duro Olowu for example, this dream has come true for them. Duro is a Nigerian designer whose breakthrough in the international fashion market was realized in 2004. Duro also advanced in his career in 2005 after the British Fashion Awards named him the newcomer designer of the year.
Regardless to say, there is much potential in fashion from all over African than what meets the eye. Africa is rich in many different cultures and customs, which can be used to develop fashion trends. Fashion designers draw inspiration from such traditional wear and mix it with a bit of the modern wear to make new trends. Its no wonder fashion icons now use African prints and jewelry to develop new trends.
There is no doubt that Africa is talented but why is it still lacking behind when it comes to the fashion industry? Yes, there are fashion designers coming up every time but they never realize their full potential. Africa just like any other part of the world needs to develop their platform in the fashion industry, a platform which can be recognized internationally.
Africans need to come together to help develop the raw talents that they have. This can only be done when they embrace the diverse cultures that the continent has to offer, learn from each other, promote the fashion trends set by African designers and help each other where necessary. Fashion designers from Africa who are internationally recognized can also help upcoming designers by putting them on the map and once in a while borrowing ideas from them.
The fashion industry in Africa can blossom just like in Paris or New York. All that Africa needs is a little help from the industry gurus by recognizing the talent in store then the rest is up to them to make it or not.
