Friday, August 24, 2012

Face Blurring: YouTube's New Tool

People have posted videos to YouTube that involves them performing illegal activities or simply being inappropriate. In some cases, these videos are just seen as a nuisance. In other cases, these videos can be proof that someone broke the law.

Think of the people involved in fights who have video of the fight recorded and placed on YouTube. Other users can clearly see the faces of those involved, which means that law enforcement can see them too. In fact, many law enforcement agencies have said they turn to social media in order to catch criminals.
Now, law enforcement officials are going to have to eliminate YouTube from their criminal-catching database. On Wednesday, August 8, 2012, YouTube released a tool that allows users to blur their faces and the faces of others starring in their videos.

Now you can create all the inappropriate videos you want and post them to YouTube without worrying about getting caught.

What’s the purpose?
YouTube has stated that the purpose of the face blurring tool is not to promote illegal behavior, but to increase a user’s ability to protect themselves and their loved ones from harm. For instance, some people may want to share certain videos to help educate the world, including videos of protests, community rallies or even political campaigns, but they may have refrained from sharing this information because they didn’t want to be seen on the video. Now they can use the blur tool to remove their identity but still provide the content.

YouTube wants their millions of users to start sharing video that is newsworthy. They want people in different communities to post videos that showcase what goes on, whether gang activity, drug use, violence, terror or poverty.  YouTube hopes that the ability to share videos that contain anonymous people will generate a new type of video that we otherwise may not have been able to view. Then, maybe change can occur.

How can it go wrong?
As mentioned earlier, people are now going to blur out faces on videos of themselves doing inappropriate things. Instead of seeing a rise in valuable and newsworthy information, we’re going to find videos of schoolyard fights and other illegal activity. The young generation who use YouTube are going to have a thrill blurring their face and posting videos, especially when they know they can now star in these videos anonymously.

How do I use it?
Using the new feature is easy. Visit the Video Enhancements tool and, from there, select Blur Faces. YouTube will then blur the faces, and you will be able to preview your video before you post it live. This will help you determine if the purpose of your content is still there for you to share or if you need to take a different route.

YouTube has high hopes for their face blurring tool. If they can get people to use it for the newsworthy and educational videos they hope to inspire, it has the potential of changing the world. But if people are still hesitant to use it, or if it is used incorrectly, it’s not going to see much success.


This valuable online marketing article was prepared by Caleb Grant in tandem with SEOMap - a group specializing in SEO keyword research.

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