Guest blogging is the kind of blogging where you serve as a (guest) author or blogger on someone's site or someone serves as a (guest) blogger on your blog. In other words, guest blogging is writing an article and publishing it on another site, as their guest. It is also referred to as publishing content on a 3rd party site. Some bloggers write posts to get published on a blog of another blogger, hence, getting an increased traffic on the blog where you serve as guest as well as on your own blog. Guest blogging is used as a way to network with other people in the blogosphere and grow relationships with other blog readers.
So, guest blogging is a win-win situation for both bloggers. Generating more traffic, gaining exposure and getting your word spread wide is what a blogger needs and guest blogging give it all to you. Guest blogging will introduce you to the audience of that blog; a new and fresh readership, which might follow you depending on the quality and liking of your blog. Guest blogging in a well established blog will draw you a lot of exposure, so it’s always good to ask an established blogger to write a guest post in your blog or ask them if you can write one for their blog.
Platform selection is the first thing to do for guest blogging. Select a site you want to publish your blog on. Websites are always in demand of more and more content, as publishing generates traffic, and they need content writers for that matter. You can always chip in your articles if you are familiar with a site and fall among the readers of that site, as site managers prefer a post from their reader than people randomly stopping by.
If you want to post on another blog then knowing the blogger and the content of his blog is important. Read through the posts or if you are a regular follower than think about filling the gaps in that blog, if any. If there is no “contribute to us” link on the blog then send an email to that blog owner. Try being straight forward and do not try to waste blogger’s time by flattering him. If you are a newbie at guest blogging, it is better if you start from small blogs. It’s better to post on a small blog and learn than try a bigger blog and lose impression.
When you are writing for someone as a guest, send in your best stuff. Guest blogging is also about making in impression on new readers and be noticed in a positive manner, so make sure the post you publish is an absolute best. When guest blogging care for the format of blog. Check for spelling and grammatical mistakes. Include a precise signature or a short bio at the end of your post and never fill the guest blog post with links to your blog or your other blog posts.
Be sure to promote your guest blog post after publishing. You might be asked to write another post if your guest post has generated new traffic, readers and positive comments.
