If you own a website or you are in any online business all you need to is to work just smart as opposed to working hard, by applying some SEO techniques, so as to attract a lot of traffic on your website and enable you live a luxurious life, working less hours and reaping a lot of cash.
SEO is the acronym for Search Engine Optimization, this is the process of improving the visibility of a website or webpage in search engines through natural or unpaid for results. Search engines are designed to mine data in the World Wide Web available in databases or open directories and present them in a list of results consisting of web pages, images, information and other types of files.
There are various methods of attracting traffic on your website like pay per click, traffic exchange and many more but applying effective techniques will attract genuine traffic on your website. There are # techniques applied in SEO:
1. White Hat SEO. This is the accepted SEO and considered ethical by search engines and beneficial for both websites and search engines. Its main purpose is to improve the results provided by different search engines and without damaging the image of the website.
It takes care of the needs of the people and it’s one of the best ways of promoting your website through search engines. It’s a genuine way of attracting traffic on your website and techniques like keywords, back links, article submission and link building are used.
If you want to invest in a long term project with a lot of money it’s recommendable to use this technique, because this technique not only increases the rank of your website on search engines but also gives it a chance to advertise through writing.
It takes care of the needs of the people and it’s one of the best ways of promoting your website through search engines. It’s a genuine way of attracting traffic on your website and techniques like keywords, back links, article submission and link building are used.
If you want to invest in a long term project with a lot of money it’s recommendable to use this technique, because this technique not only increases the rank of your website on search engines but also gives it a chance to advertise through writing.
2. Black Hat SEO. Although not accepted by search engines, it’s a technique used to increase the popularity of a page and its position on different search engines. They aren’t accepted because they are only interested in increasing the rank of pages in search engines but aren’t beneficial to web visitors.
Their techniques only work when the search engines are not aware but stop working when the search engines become aware of them as they are noticeable by the search engines, they can lead to websites using these techniques being banned.
It’s a spam way of increasing traffic on a website and techniques employed include; submitting articles with excessive keywords, overtyping of different keywords in different things like comments and messages, placing texts the same color as background, having texts in a very small size or positioning them outside the text area.
Their techniques only work when the search engines are not aware but stop working when the search engines become aware of them as they are noticeable by the search engines, they can lead to websites using these techniques being banned.
It’s a spam way of increasing traffic on a website and techniques employed include; submitting articles with excessive keywords, overtyping of different keywords in different things like comments and messages, placing texts the same color as background, having texts in a very small size or positioning them outside the text area.
3. Grey Hat SEO. It’s a combination of the white hat and black hat techniques and employed by those who want high return projects with high risk because they are questionable in terms of their character being likely the sane as black hat SEO. Although it’s expensive and takes a little more time as compared to the other techniques, it’s a long term technique.
