Register Your Own Domain Suffix : Advantages and Problems Involved
Here is a look at how having your own domain suffix registered will boost your business advantage over others and also about the costs and various issues involved in the whole process.
Internet will now be revolutionized. With the present flexibility provided by ICANN [The Internet Corporation for Assigned Names and Numbers] allowing users to register their own domain suffixs will mark the entry of a new level of Internet browsing.
At present there is almost 20-22 generic level domain names which are available for users. Some of them are :
- .COM
- .ORG
- .NET
- .BIZ
- .INFO
- .US
- .IN
- .TV
- .C
- .WS
- .MOBI
- .MN
- .ASIA
Costs Involved
Any user will now able to do it at USD 185,000. This value in Indian Rupees comes down to around 97.5 lakh .This is one time application fee. Apart from that the user will have to pay around 25,000 USD as annual licensing fee. The other charges in the processing of application Will make the total cost involved in the process to around USD 500,000 for registering your domain suffix.
So that could mean that only major players in the mean time will get around to playing the game of having their own web address suffix in place of the widely recognized .com or .org suffix.
Advantages of registering your own domain suffix
The main advantage in registering your own domain suffix is that it will be a boost to the business ahead of the competitors who do not follow the lead. In future all the Internet user Will get acquainted with this process and soon every one Will recognize that particular brand with a domain suffix as the market leader in the industry in that particular niche.
As the cost involved in the whole process is too high, you would not See any small players entering this business. High chances are that the top level players in that niche will enter this market. You can expect some sort of consortium among companies in a niche to register a niche domain suffix like .games ,.movies , .bank, .mobiles, .soccer .nfl etc. There are also the possibility of top players entering the field themselves.There is the possibility in future that you would not need to type www.facebook.com . With your user name/ email id you could log in to facebook at www.jamesmathews.facebook .
You never know which players will enter the market to create domains with their own suffix.Recieval of applications for the process have started from January 12 2012.
Issues Involved
- There is the problem of a brand name being registered by others. This will not be allowed and every application will be reviewed before giving the nod.If any such cases occur [it will occur ] the applicant will have to prove his need to register such a domain suffix
- If more than 2 parties are interested in registering the same domain suffix, then it will lead to a series of bidding wars between them. It can rocket the price of certain domains.
- Competition in the high adsense paying niches Will become more as anyone can recognize the advantage one would have if they have their own domain suffix.
- In total one company registering a domain suffix will shrill out the competition in that niche as the on line ratings are concerned.It will be huge disadvantage for other companies.
Further the review of applications will take some time . So depending on the number of applications received, the domain suffix registration may or may not be delayed.
SHINE KERALA appreciates your comments about this new development. How do you feel about it..? can this boost your business? who will be the prime beneficiaries ?Share it with us.
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