There is no doubt that Internet is one of the most important and successful way to made one advertising campaign or just to popularize your web page or blog. Here are a few tips which will help you to do it: when you decide to advertise something on the Internet you have to make advertising groups fro each category of products you offer. For example if you sell clothes, it is good to have ad groups “for men”, “for women”, “for children”, etc.. in this way people will see exactly what they wand and so-called effect “bounce rate” ( people leaving your page without considered it) will be minimized. Do not a single category such as “clothes” because it is too common. When you write your ads, you have to fill 4 rows: in the first one you should include your keyword; the second row is good to begin with word expressed action such as select, find, get, etc, the third line need to be associated with your keyword too. It is good the important words in your ad text to start with capital letters. Finally comes the address. Another thing which you should do is to choose very carefully the keywords for your campaign in Ad Words. This will help you to create your ad groups. Good helper in this case is the keyword tool in the AdWords platform itself. You can find it in “reporting and tools”. Furthermore, when you choosing the keywords and phrases is better to be not very common words such as “clothes” because even those who seek carnival clothes will see your ad and they may click on it which will cost you money. That way you will get a good CTR, which means more potential customers. You can set the key expression in the option “phrase”, and when somebody search an expression which include your phrase, your ad will be displayed again. It is good to targeting people which means to define regions and times when and to whom your ad will be shown. So no one from Greece or Turkey could not enter your ad and cost you money by click. Furthermore, it is important to identify and hourly ranges so you can control the time when your ad to be displayed. CTR constantly monitoring also is very important. It will help you to understand which keywords should be removed and replaced. It is a good idea also to set your daily budget so you will be able to determine your own traffic. You have to give a higher maximum cost pr click, if you want to position over your competitors’ keywords and phrases.
There a lot of information on the Internet about how to make successful internet campaign, so you need only time and willing to learn and win!
